SONA MARTIROSIAN
DIGITAL STRATEGY
ECOMMERCE OPTIMIZATION
GROWTH MARKETING
ABOUT ME
I’ve spent my career at the intersection of creative storytelling and measurable performance - the place where art meets science and every idea has a KPI. I’m just as comfortable in a spreadsheet as I am in a mood board, translating customer insight and data into brand ideas that actually move the numbers.
I build full-funnel digital strategies from concept to execution, designed to dial in your positioning and offer, acquire the right customers, optimize your website to convert, and design lifecycle programs that retain and grow customer lifetime value. It’s brand building with a test-and-learn heartbeat.
I’ve led from every seat: in-house, agency-side, and media-side. I’ve scaled multimillion-dollar brands and rolled up my sleeves with scrappy startups. That range lets me take a truly holistic view, so every tactic ladders up to outcomes you can feel in your business.
My approach is simple: blend data with intuition, strategy with storytelling, and smart tech with high-converting creative. Think of me as your plug-and-play CMO!
WHAT I DO
DIGITAL STRATEGY
I build full-funnel growth plans tied to revenue and margin: positioning, offer architecture, channel mix, and a sequenced roadmap from acquisition to conversion to retention. I turn your brand story and business goals into an actionable plan.
ECOMMERSE OPTIMIZATION
From homepage to checkout, I remove friction and increase AOV, conversion, and revenue. I audit UX, navigation, site functionality, product and collection pages, the checkout process, and speed. Then add CRO testing to make your site sell itself.
PERFORMANCE MARKETING
Efficient, scalable paid programs across Meta, Google/Shopping, TikTok, Pinterest, Programatic TV, affiliates, and other platforms where your customer shops. I tune budgets, creative, and targeting to hit ROAS targets, then scale with testing.
LIFECYCLE MARKETING
Email and SMS that actually grow LTV. I map journeys, build behavioral flows, tighten segmentation, and build campaigns that nurture loyalty. If it makes sense for your brand, we can also add programmatic direct mail or loyalty programs to boost repeat purchases.
GO-TO-MARKET PLAYBOOK
From new collections launches to evergreen heroes, I plan product drops, offer strategies, and content that create momentum and drive demand - aligned to your brand’s inventory, merchandising, and margin realities.
ANALYTICS & FORECASTING
I set up reporting through GA4 and channel dashboards based on what’s most important for your brand, track what moves your P&L, run test-and-learn cycles, translating the data into clear, actionable insights and a simple playbook for what to scale, tweak, or sunset.
LET’S CHAT
Interested in working together? Fill out the form and I’ll be in touch shortly!
Can’t wait to hear from you!